Product Details
- Main Media Category
- Out-of-Home (OOH)
- Media Subcategory
- Event Advertising Vehicles, Taxi
- Target
- B2C
- Objective
- Brand Awareness, Lead Generation, Sale
- Location
- Hong Kong
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This advertising campaign included a taxi tailor-made lightbox and a whole taxi body sticker. The tailor-made lightbox together with a whole-body sticker can dress a taxi to be more outstanding compared to four-door stickers.
A whole-body sticker presents the advertisement in a sharp image compared to a 4-door advertisement campaign. Turning the whole car body into a certain colour will avoid the original taxi colour from disturbing your advertisement and there is a larger space for you to present your product or company information.
A tailor-made lightbox gives the audience directly the brand name of your company even if they cannot catch your production information. It helps to raise your brand awareness.