Product Details
- Format
- Custom
- Frequency
- Custom
- Cover
- Hong-Kong
- Language
- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Target
- B2B, B2C
- Media
- Out of home
The localisation of the billboard is at 32-48 Mody Road, Lyton Building in Tsim Sha Tsui. Lyton Building is a residential building with restaurants on the ground level. Being surrounded by hotels and shopping centres, it is often crowded with tourists and is particularly popular among mainland travellers. The outdoor advertisement sits at the intersection of two streets, namely Mody Road and Blenheim Avenue. The billboard would be directly shown to pedestrians from all directions waiting to cross the road.
The average annual daily traffic (AADT) of Mody Road is at around 27,530, which accounts for monthly traffic of 825,900 cars. As there is a mix of residents and tourists at the area, the advertising space here targets business executives, foreign visitors and local residents nearby.
Size of Billboard (A):
Width 5m X Height 7.9m
Size of Billboard (B):
Width 5m X Height 6.8m
Media Format:
Frontlit/ Banner/ Dual Side