Bloomberg Businessweek is a bi-weekly international financial and business magazine which first launched its simplified Chinese edition in mainland China, then later published the traditional Chinese edition in 2013 for their Hong Kong and Taiwan audiences. The traditional Chinese edition of the magazine has an audited circulation of 18,363 copies distributed in flights, lounges, while others sold as subscriptions or in bookstores.
The main readership of this business magazine are mostly professionals with management or higher positions in their companies. About 60% of them have an income of over HK$60,000 and therefore has a higher consumption power. More than half of its readers has received tertiary education and there are over 70% male readers amongst all.
Ad Formats
The main ad format in Bloomberg advertising includes advertorials, usually in 2 pages, and ROP advertisements that could come in 1 or 2 pages. Print magazine advertisements gives the option of an integrated packages which includes a 2-page advertorial, an event focus banner on their and an event newsfeed on Facebook. Creative booklet allows you to advertise on the cover page as well as the inner pages.
The digital version is available on both online webpage and mobile application with over 1,284,577 downloads. Subscribers not only can download all the free articles but also enjoy premium access to some featured articles or translated articles that are only provided in English.
The Digital Advertising Formats
The advertising format of digital Bloomberg Businessweek magazine takes the form of a focus banner on the homepage on its app; advertorials are also published on the app. An integrated package for advertising in the app also includes a share app hyperlink in Chinese Bloomberg Businessweek’s Facebook. Other than that, there is also EDM advertisements sent to more than 15,000 people in their database.
Bloomberg advertising rates are upon request, find us for quotations to advertise in Bloomberg Businessweek (Chinese).
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