- Lifestyle, Women
- Chinese - Traditional Chinese
- 18-24, 25-34, 35-49
- Social class
- AB+, Employees, Lower middle class, Students
- Reader's interests
- Family & Children, Fashion, Healthcare - Fitness - Nutrition, People, Shopping
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Magazine presentation Oriental Sunday
Oriental Sunday is a well-known weekly entertainment magazine in Hong Kong. The contents of it give audiences a grasp into celebrities' life, provides everyday news in the entertainment industry, updates on the current movie and music trend, and interviews celebrities from behind the scenes. Their target audience is aged between 20 to 44 years old working females with high spending power and received higher education. The magazine is divided into two sections:
- Oriental Sunday
The magazine is having content around entertainment and gossip, fashion and beauty, shopping tips, dining information and simple investment tips respectively in each section. In 2007, Oriental Sunday had once reached the daily circulation of 161,653.
Shifting their Business to Digital
They had stopped issuing the printed magazine in 2021 January and focusing their business development on their online platform. The digital version of the magazine is available both online and on the mobile application. Their mobile application has various functions, including entertainment news report, lifestyle and leisure news, entertainment programmes, interview with celebrities, horoscope, galleries of pretties and more.