- Chinese - Traditional Chinese
- Reader's interests
- Cars & Motorcycles, Men
Top Gear Hong Kong is a monthly Chinese magazine for all vehicle enthusiasts. It cooperated with BBC ‘Top Gear’ television program, so some part of the content is backed by the British editorial style. As long as there are four tiers, the team will try every possible way to experience this four-wheel automobile. It is an issue that is against the traditional industry with high-quality photos and humorous writing style. The magazine contians：
It also organized test drives, car shows or events for their driver’s club members. Their target audience is not only F1 racers but also car novice. More than 86% of their readers are male and more than 75% of them have a university or above educational qualification. Besides, the reader group also has a high monthly household income which is more than HKD 80k.
Top Gear Hong Kong has both a desktop platform and application for car lovers to enjoy the updated automobile news. They also added useful features that allow users to search for the current price of a specific car model. To advertise in Top Gear Hong Kong, the advertising rate is around HKD 30,000 to 93,000. (Gross Rate to be negotiated)