Cookie preferences
Prosperous Tigers : How Did They Communicate the Launch of Their NFT Collection?
Prosperous Tigers is an NFT community on the Solana blockchain in Hong Kong. In the Year of the Tiger, the company generated NFT Tigers and offered to bring fortune and prosperity to its community for all those who would hold an NFT Properous Tiger.
The Advertising Campaign's Objectives
Prosperous Tiger wanted to create an event with a large audience around the launch of their NFT collection before the Chinese New Year in the most dynamic areas of Hong Kong.
They then requested a quote on the Adintime platform to obtain quotes and find out the price of advertising devices in Hong Kong. Through the platform, they were also able to get advice from our media experts to launch a campaign that met their objectives, budget constraints and timing.
What We Have Set Up for Prosperous Tiger?
They first did a quote request on the Sogo Billboard. As it exceeded their budget, we proposed another media plan strategy which was a four location special package.
Location | Entitlement/ Operation hour |
Chungking Mansion Tsim Sha Tsui, Kowloon | 180 seconds Mon to Sun, 16 hours (from 8am to 24am) |
Broadway Cinema Mong Kok, Kowloon | 180 seconds Mon to Sun, 13 hours (from 10am to 23pm) |
Infinitus Plaza Sheung Wan, Hong Kong Island | 180 seconds Mon to Sun, 15 hours (from 8am to 23pm) |
JP Plaza Causeway Bay, Hong Kong Island | 180 seconds Mon to Sun, 16 hours (from 8am to 24am) |
The Advertising Campaign in Figures
2 520 video commercials
on Giant LED screens in Hong Kong's busiest locations
7 days
on Giant LED screens in Hong Kong's busiest locations
1 million
people reached per day
Gross Rate: HK$158,000 / Week (Non negociated rates)
Some Images from the DOOH Advertising Campaign in Hong Kong
