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Aotaverse : How to promote a metaverse and NFT robots in Hong Kong?
AOTAVERSE is a metaverse created by Orienta Lab inspired by heavy machs and robots from anime people has seen from their childhood. With the aim of creating an immersive universe, project AOTA is a collection of 6,666 unique AOTA robots as part of their NFT collection. Each AOTA robot is designed to be a war machine and is semi-algorithmic generated, making each and every robot different.
The Advertising Campaign's Objectives
Leading up to the launch of their coming NFT project, AOTAVERSE wanted to create a phenomenal event across Asia to build their brand and generate leads, leading them to promote their metaverse and NFT robots in Hong Kong.
They then requested a quote on the Adintime platform to obtain quotes and find out the price of advertising devices in Hong Kong. Through the platform, they were also able to get advice from our media experts to launch a campaign that met their objectives, budget constraints and timing.
What We Have Set Up for Aotaverse?
Considering their objectives, budget and timing, we have set up a media plan strategy at the Sogo Billboard and a four location special package for them, all of which are DOOH advertising spaces.
Location | Entitlement/ Operation hour |
SOGO Causeway Bay, Hong Kong Island | 180 seconds/ hour Monday to Sunday |
Broadway Cinema Mong Kok, Kowloon | 180 seconds/ hour Monday to Sunday |
Chungking Mansion Tsim Sha Tsui, Kowloon | 180 seconds/ hour Monday to Sunday |
Infinitus Plaza Central, Hong Kong Island | 180 seconds/ hour Monday to Sunday |
JP Plaza Causeway Bay, Hong Kong Island | 180 seconds/ hour Monday to Sunday |
The Advertising Campaign in Figures
7 days
on Giant LED screens in Hong Kong's busiest locations
1.38 million
people reached per day
Gross Rate: HK$268,000 / Week (Non negociated rates)
Some Images from the DOOH Aotaverse Advertising Campaign in Hong Kong
