- Out of home
- Chinese - Traditional Chinese, English
- Men, Women
- B2B, B2C
The advertising plan for this is to combine a lightbox with 4-door stickers. The lightbox with your company logo in it, will both increase the people who do not know about your brand and also remind the audience who already knew your brand.
For people normally calling for a taxi, the first thing they look for is the taxi sign. So, if the taxi sign is turned into a company logo, then the attention of the pedestrian or the one who is calling the taxi will shift to the company, which helps raise company awareness.
The four doors are the most eye-catching area of the taxi, placing the advertisement here will provide more detailed information about your products or company when they want to further understand the products or service you are promoting.