- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Men, Women
- B2B, B2C
- Out of home
The localisation of the billboard is on Heung Hoi Mansion, 28-32 O’Brien Road in Wan Chai. Just around the MTR Exit A4, the billboard faces O’Brien Road and grasps the attention of everyone walking on the pedestrian footbridge. Without being insanely large, the billboard is refreshing for the working class on their boring journey to or back from work. The pedestrian footbridge is the main passage for people heading to the Immigration Tower, Revenue Tower, or China Resource Building.
The district has been recorded with a daily pedestrian flow of 300,000. The area has a high exposure to a various of high-income groups such as business executives and middle classes. Being next to popular scenic spots such as Hong Kong Convention & Exhibition Centre, and Golden Bauhinia Square, it would also attract quite some tourists.
Size of the Billboard:
Width 2.2m X Height 4.3m
Frontlit/ Banner/ Single Side