Product Details
- Main Media Category
- Out-of-Home (OOH)
- Media Subcategory
- DOOH
- Target
- B2C
- Objective
- Brand Awareness, Lead Generation, Sale
- Location
- Wan Chai
Become a part of Hong Kong's iconic skyline! The Sun's Group Centre in Wanchai offers an amazing advertising space on the Hong Kong Island skyline. This rooftop L-shaped LED display is surrounded by numerous major commercial buildings and other major brand rooftop advertisements. Its prominent placement is bound to be highly visible to pedestrians and cars on the Kowloon side and pedestrians looking up near the building.
Across the Victoria Harbour from The Sun's Group Centre is the popular tourist destination, Tsim Sha Tsui. This district has the 5th highest median household income in Hong Kong of $37,500. The median age is 44, however, this only accounts for the population that resides there. Tsim Sha Tsui is a high-traffic district because it is a major shopping district and tourist destination. In December 2023, it was recorded that nearly 4 million visitors from all over the world, including the mainland, visited Hong Kong. Out of the 4 million, 3 million of the visitors come from China.