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Introduction to Social Media - Message Ads LinkedIn
Formats of LinkedIn Message Ads
The LinkedIn Message ads are sponsorship via mail. It sends a direct message to your prospects and creates immediate contact with your potential audiences. With the changing of the new era, people tend to communicate using message not only for daily life but also for business matters. About 89% of the consumer would like to communicate by messaging, but only 48% of people are using messages to discuss business with their consumers.
There are different objectives for message ads in Linkedin and is classified into three areas:
Awareness
- Brand awareness
Consideration
- Website visits
- Engagement
- Video views
Conversions
- Lead generation
- Website conversion
- Job applicants
LinkedIn Advertising Cost
- Audience: 4.8M
- CPC (average): minimum USD $2
- CPM (average): USD $0.51
Your Social Media Campaign Optimised On Message Ads LinkedIn
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How does Linkedin Message Ads Work
The ad delivers a targeted message with a single CTA(Call to action) feature. It has no word limitation compared to other ad formats, you could also add in a lead gen form to collect leads from your audiences on Linkedin.
Sending a direct message on Linkedin provides an environment without other posts disturbing your message. It is also believed to be more efficient in transferring messages. Besides, more than 1 in 2 people open up a message ad.
You could also see your ad tends to influences which roles and companies by reviewing the demographic reporting.
Size and Specification of Message Ads
Linkedin members only receive the same message ad once every 45 days. You could add a size 300 x 250 banner to your message. Body hyperlink and sticky CTA button are also necessary for the ad.
