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Linkedin Ads: Sponsored Content
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Introduction to Social Media - Linkedin Ads: Sponsored Content
Format about Linkedin Sponsored Content
There are different types of sponsored content for Linkedin:
- Single Image Ads: Use Visual to drive the audience to your accounts
- Video Ads: Enhance brand awareness through in-feed videos
- Carousel Ads: hire professionals with an interactive ad
Sponsored content is a powerful method to build strong relationships with professionals in Linkedin feeds. With various new tools, you could create innovative ads and expand audiences within a short period of time.
Mechanism of Linkedin Sponsored Content
Use content marketing to target people with professional insights. Sponsored content support desktop and mobile devices to easily get in touch with your audience.
To promote your content, you will have to design a campaign according to your own marketing objectives. If you set your campaign as direct sponsored content, you could personalize your ad and test your ads to specific audiences, and you do not have to publish posts on your own page to attract company awareness. Besides, you could also add lead gen forms to collect qualified leads (capture potential email or other information).
After completing your campaign planning, you can also monitor your performance. You could understand your audience taste by reviewing the demographic reporting.
Linkedin Insight tags are also useful to track leads and conversions.
LinkedIn Advertising Cost
- Audience: 4.8M
- CPC (average): minimum USD $2
- CPM (average): USD $0.51
Your Social Media Campaign Optimised On Linkedin Ads: Sponsored Content
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Linkedin Sponsored Content Specs
Headlines should be under 150 characters and be concise, with a less than 70 words description. Call to Action features must be added to let your audience know how to react when they interest.
- Image size: 1200 x627 pixels (recommended)
- the higher the resolution could get 38% higher CTR (click-through-rate)
