Product Details
- Format
- Custom
- Frequency
- Custom
- Target
- B2B, B2C
- Media
- Social media
There are different types of sponsored content for Linkedin:
Sponsored content is a powerful method to build strong relationships with professionals in Linkedin feeds. With various new tools, you could create innovative ads and expand audiences within a short period of time.
Use content marketing to target people with professional insights. Sponsored content support desktop and mobile devices to easily get in touch with your audience.
To promote your content, you will have to design a campaign according to your own marketing objectives. If you set your campaign as direct sponsored content, you could personalize your ad and test your ads to specific audiences, and you do not have to publish posts on your own page to attract company awareness. Besides, you could also add lead gen forms to collect qualified leads (capture potential email or other information).
After completing your campaign planning, you can also monitor your performance. You could understand your audience taste by reviewing the demographic reporting.
Linkedin Insight tags are also useful to track leads and conversions.
Headlines should be under 150 characters and be concise, with a less than 70 words description. Call to Action features must be added to let your audience know how to react when they interest.