Le Petit Journal Hong Kong, the first media for french speaking people in Hong Kong. The newspaper has fruitful contents including all international news and also presents local news in 65 cities. It has a huge audience base with 140M readers from all over the world and around 30 000 are located in Hong Kong and Macau. Half of the readers are male and more than 60% of them are with high purchasing power. Most of the audience are aged 30 years old or above. The Hong Kong version of Lepetit Journal provides four sections, namely:
The digital platforms for Le Petit Journal included Web, mobile, newsletter and social media. The popular digital channel can reach an average of 60 000 monthly page views and gained 16 000 followers on Facebook. The advertising format for Le Petit Journal including,
The platform also uses statistical tools on evaluating the outcome of advertisement. For example, a successful advertisement for sponsored content can reach 6000 views within 2 days. For more detailed information regarding the price of the advertisement, please request a quote.
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