Le Petit Journal Hong Kong

Product Details

Main Media Category
Online Display Advertising
Format
Custom
Topic
Lifestyle, Local News, News, Travel
Frequency
Custom
Cover
Hong-Kong
Language
French
Public
Men, Women
Target
B2C

Online Display Advertising: Le Petit Journal Hong Kong

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Le Petit Journal Hong Kong

Le Petit Journal Hong Kong, the first media for french speaking people in Hong Kong. The newspaper has fruitful contents including all international news and also presents local news in 65 cities. It has a huge audience base with 140M readers from all over the world and around 30 000 are located in Hong Kong and Macau. Half of the readers are male and more than 60% of them are with high purchasing power. Most of the audience are aged 30 years old or above. The Hong Kong version of Lepetit Journal provides four sections, namely:

  • Community
  • Live in Hong Kong
  • What to do? 
  • News

The digital news platform for French in Hong Kong 

The digital platforms for Le Petit Journal included Web, mobile, newsletter and social media. The popular digital channel can reach an average of 60 000 monthly page views and gained 16 000 followers on Facebook. The advertising format for Le Petit Journal including,

  • sponsored column 
  • social media stories
  • website banner
  • newsletter banners
  • classified ad etc

The platform also uses statistical tools on evaluating the outcome of advertisement. For example, a successful advertisement for sponsored content can reach 6000 views within 2 days. For more detailed information regarding the price of the advertisement, please request a quote. 



Le Petit Journal Hong Kong

Product Details

Main Media Category
Online Display Advertising
Format
Custom
Topic
Lifestyle, Local News, News, Travel
Frequency
Custom
Cover
Hong-Kong
Language
French
Public
Men, Women
Target
B2C

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