JETSETTER is a luxury lifestyle and travel media platform that caters to high-end, affluent readers. It specializes in showcasing exclusive experiences and destinations, emphasizing luxury living. The content ranges from profiles and reviews of ultra-luxe resorts and unique travel destinations to various aspects of a lavish lifestyle. JETSETTER stands out for its focus on unique, often extravagant experiences, like jetting to new luxurious resorts in the Maldives or exploring remote and wild locations like the Arctic. Its distribution targets an established, wealthy audience, offering advertisers and businesses a valuable opportunity to connect with consumers who are interested in high-end travel and lifestyle products.
Ideal For: Luxury Goods Advertising, Luxury Property Advertising, Resort Advertisement, Travel Advertisement etc.
JETSETTER's Readership
- Demographics: Predominantly male (68%) with a significant female readership (32%). 53% of total readers are under 35, 41% are between 36-57, and 6% are 58 and above.
- Lifestyle and Interests: Sophisticated and discerning audience, valuing efficiency and luxury.
- Occupation: Chief executives, investors, business owners, managing directors, and high-level managers.
- Annual Household Income: 65% of total readers earn US$300,000 to US$400,000 and 25% earn over $US500,000.
- Travel Habits: Frequent travellers, averaging 13 trips annually, with a mix of 60% business and 40% leisure travel.
- Trip Duration: Trips typically range from 2 to 14 nights.
- Content Engagement: Engaged with travel and lifestyle content, including reviews, interviews, and features.
- Media Reach: Access to web and digital editions, supplemented by e-newsletters.
- Distribution Channels: Unique, comprehensive distribution in-room and in-lounge, targeting affluent travellers.
- Advertiser Value: Offers a 'one-stop shop' solution for advertisers aiming to connect with affluent travellers.
- Effective Medium: Regular newsletters and a strong web presence ensure maximum exposure to a key target audience, making JETSETTER an influential platform.
Advertising Statistics
- 93% of readers pay attention to advertisements in JETSETTER.
- 65% of readers agree that the ads they see provide a brand recall and influence their purchase decision-making.
- 76,700 unique visitors per month
- 80,615 EDM and Newsletter subscribers (sponsored articles and promotions are sent to subscribers)
- 16,000 Instagram followers
- 4:21 average session duration
- 68% of total viewers visit the JETSETTER website twice a week.
- 83% of total viewers use JETSETTER for luxury travel and lifestyle updates.
Digital Advertising Formats
- Homepage Top Banner: 640 x 160px
- Super Size Banner: 640 x 320 px
- Bottom Banner: 640 x 160 px
- Monthly News Update: 1024 x 768 px
- EDM: 800 to 100px
Learn more about luxury digital advertising rates on JETSETTER by contacting us!
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