Product Details

Main Media Category: Out-of-Home (OOH)
Target: B2C
Objective: Brand Awareness, Lead Generation, Sale
Location: Hong Kong

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Bus Advertising: Sun Ferry Advertising

OOH B2C

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Introduction to The OOH network - Sun Ferry Advertising

The Sun Ferry Advertising Network provides an unmatched opportunity to connect with a diverse audience across Hong Kong's iconic ferry routes. Catering to over 12 million annual passengers, this platform combines high-impact formats with strategic locations, ensuring your message reaches commuters, tourists, and outdoor enthusiasts travelling to popular destinations like Cheung Chau and Mui Wo.

Advertising Formats

1. Pier Lightboxes

Location: Across seven piers, including Central Piers 5 and 6, Cheung Chau Pier, Mui Wo Pier, North Point Pier, Hung Hom Pier, and Kowloon City Pier.
Highlights:
- 42 exclusive lightboxes located in high-traffic waiting areas.
- Ideal for continuous exposure to ferry passengers at key departure and arrival points.
- Perfect for brand awareness and promoting campaigns to commuters and tourists.

2. Pier Wall Stickers

Location: Central Pier 5 and other busy piers.
Highlights:
- Large-format wall ads ensure visibility for tourists and ferry passengers awaiting departures.
- Captures attention with bold, eye-catching visuals.

3. Seat Back Stickers

Location: Inside ferry vessels, targeting passengers travelling between Central, Cheung Chau, and Mui Wo.
Highlights:
- Offers up to 60 minutes of exposure during ferry journeys.
- Excellent for interactive campaigns using QR codes to engage passengers.

4. Onboard TV Ads

Location: Across all 18 ferry vessels.
Highlights:
- Continuous video ad loops displayed on onboard TVs during every journey.
- Captive audience ensures focused attention for your message.

5. Vessel Exterior Wraps

Location: Full-body wraps visible at prominent harbours, including Central, Cheung Chau, and Mui Wo.
Highlights:
- Four times the size of bus ads for maximum visibility.
- Creates a moving billboard effect across Hong Kong’s busy waterfronts.

6. Sun Ferry App Banner Ads

Location: Prominent positions on the app’s homepage, targeting ferry passengers.
Highlights:
- Exclusive access to ferry travellers using the app for schedules and bookings.
- Ideal for digital campaigns with clickable banners for instant engagement.

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Your OOH Ads at The Best Rates On Sun Ferry Advertising

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.