Product Details

Main Media Category: Social Media
Media Subcategory: Social media
Language: Chinese - Traditional Chinese, English
Industry: Food, Restaurant and Catering Services

OpenRice App Advertising

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OpenRice App Advertising

Introduction of Social Media - OpenRice App

The OpenRice App is an all-in-one digital dining platform connecting millions of customers across 8 markets in the APAC region, including Hong Kong, Taiwan, Japan, and Singapore. Celebrating its 20th anniversary, it provides a comprehensive dining ecosystem for users—from queuing to payment—while serving as a highly targeted channel for advertisers to engage with a food-focused audience.

OpenRice Key Figures

Monthly Pageviews (Global): 420M+
Monthly App Pageviews (Hong Kong): 339M+
App Installs: 9.8M+
Registered Members: 8.3M+
Registered Restaurants: 1.2M+

Features of OpenRice

All-in-One Dining Solution: Seamlessly integrates Table Booking, Takeaway, Scan-in-Order, Queuing, and Vouchers into a single user journey.
OpenRice Pay: A flexible and reliable payment gateway capable of processing high transaction volumes while allowing customized offers by card type and bank.
Highly Targeted Audience: In Hong Kong, the user base is predominantly young and educated, with 72% aged between 19 and 38, and 51% holding a Diploma or Bachelor's degree.
Advanced Search Capabilities: Enables users to easily navigate dining options using criteria such as location, landmark, food type, and restaurant type.

OpenRice Advertising Formats

App Display Ads

Placement: Pop-up ads and Video Pop-up ads on the app index page, and Mobile LRECs on search result pages.
Action-Triggered Formats: Transition Page Banners appear when a user performs a specific action, such as clicking menus, reviews, or photos on a restaurant page.
Video Integration: Large Native Ads are displayed directly inside the app's reels format when users browse video content.

Digital Marketing Channel

seDM Campaigns: Access to 1M+ active users with custom targeting settings based on age and gender.
Social Media: Maximum reach via OpenRice's Facebook page (432K+ followers) and Instagram (51K+ followers) using photo, video, and carousel posts.
Advertorials: Feature food-related articles seamlessly integrated into the "Food Trend" (飲食誌) section across all OpenRice platforms.
Sponsorship Campaigns: Tailor-made campaigns that achieve specific KPIs, such as OpenRice Pay promotions, takeaway campaigns, or voucher sales that stimulate local dining consumption.

Your OOH Ads at The Best Rates On OpenRice

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.