TV Advertising

TV advertisements are an influential medium for brands to reach a broad audience and create a lasting impact. In Hong Kong, TV ads offer wide reach and engage millions daily. With a number of targeted channels and programming, advertisers can connect to specific demographics effectively. Explore TV advertising abilities to elevate brand awareness and leave lasting impressions!

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0% Commission

No Adintime commission

Professional Discounts

15% discount with Adintime

Personalised Support

A dedicated media expert

24-Hour Response

Free and without commitment

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We Work with More Than 300 Media

HKET  Vogue HKBravoAsiarayJCDecaux  SCMP JM Network Tatler Asia Easy GroupCosmopolitan HKSing TaoULifestyle

Why Choose TV Advertising?

  • Broad Audience Reach: TV advertisement offers an extensive reach, connecting with millions of viewers across Hong Kong. With diverse programming, you can target specific demographics, from families and professionals to young adults and seniors.

  • High Engagement: Television captivates audiences with visual and auditory elements, making TV advertising effectiveness remarkably high. Viewers are more likely to remember and respond to engaging TV ads compared to other forms of advertising.

  • Credibility and Trust: TV is a trusted medium, and TV advertisements often enjoy higher credibility than online ads. Associating your brand with well-produced TV content can enhance your brand’s image and trustworthiness.

  • Prime Time Advantage: Advertising during prime time slots can significantly boost tv advertising brand awareness. Prime time is when the highest number of viewers are watching, offering maximum exposure for your brand.

  • Emotional Connection: TV ads can tell compelling stories, creating an emotional connection with viewers. This emotional engagement can drive brand loyalty and increase the overall impact of your marketing campaign.


Fun Fact: Did you know that over 95% of Hong Kong households have at least one television? This makes TV advertising an unbeatable platform for reaching a wide audience.

Hong Kong TV Market Overview

The Hong Kong TV market is vibrant and diverse, featuring a mix of local and international channels. Major broadcasters include TVB, ViuTV, and Cable TV, offering a variety of programming from news and dramas to reality shows and sports. This variety ensures that TV advertisements can reach a broad spectrum of viewers, enhancing tv advertising effectiveness.

TV Advertising Strategic Placement Options

  • Prime Time Slots: High viewership times during evenings and weekends.
  • Niche Channels: Target specific audience segments through specialized channels.
  • Event Sponsorships: Associate your brand with popular events and shows.

See 5 Examples of The Best TV Commercials in HK

Why Invest in TV Advertising?

  • Proven Effectiveness: The question "is tv advertising effective?" is answered by numerous studies showing its superior ability to drive brand awareness and consumer action.

  • TV Marketing Long-Term Benefits: TV ads contribute to sustained tv advertising brand awareness, providing long-term benefits beyond the immediate campaign period.

TV Advertising Formats

  • Standard TV Spots: Traditional commercials of varying lengths.

  • Sponsorships: Associating your brand with popular shows or events.

  • Infomercials: Longer segments that provide detailed information about your products or services.

TV Advertising Rates

TV advertising rates depend on various factors including channel, time of day, and length of the ad. A comprehensive tv advertising rate card provides clear details to help you make informed decisions. Campaigns can start as low as HK$50,000, making TV advertising a cost-effective option for reaching a large audience.