South China Morning Post is the most reputed English newspaper in Hong Kong since 1903. It has a high standard of quality and is spread across the world. They hold unique insight and analysis on the stories of Hong Kong and internationally. Their news is edited by world-class journalists, editors etc and all are guided by the principles of ‘Truth and Fairness’. They also have other press published, namely:
This added up to a total readership of 347,000 (SCMP and SMP) and half of the population are aged 30 or above. Around 66% of its readers hold a university degree and almost half of them are professionals, managers, executives, traders or proprietors. The circulation for South China Morning Post is 105,347. For print advertising on SCMP, the advertising rate ranges from HKD 297 to 235,872 (Gross Rate to be negotiated)depending on which sections you would like to advertise. Ask us for a quotation to find out more about advertising in the South China Morning Post.
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As for their digital channels, they provide webpage, mobile apps, social media and flagship newspaper. The monthly total page views are 197M (for all medium) and among 50M is active users. The digital solutions from SCMP are mainly three:
For their digital platform, they target audiences into different four categories (News, Lifestyle and interest, Business and Finance, Education) for advertisers. Morning Studio is another advertising way that allows advertisers to engage their service into readers by storytelling. The studio creates multi-media resources, like video, infographics and animation.
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