The digital World of 《South China Morning Post》
As for their digital channels, they provide webpage, mobile apps, social media and flagship newspaper. The monthly total page views are 197M (for all medium) and among 50M is active users. The digital solutions from SCMP are mainly three:
- digital products
- print products
- morning studio
For their digital platform, they target audiences into different four categories (News, Lifestyle and interest, Business and Finance, Education) for advertisers. Morning Studio is another advertising way that allows advertisers to engage their service into readers by storytelling. The studio creates multi-media resources, like video, infographics and animation.