The Standard is the no.1 circulation English daily newspaper in Hong Kong. It is an influential media that has gained a diverse audience base after it became a free newspaper in September 2007. It is widely used by the public and present in a tabloid format. To ensure its editorial quality, it upholds integrity and fairness as its main principles. The news columns in the paper are broad, namely
The newspaper is distributed across Hong Kong with more than 200 street points, with various settings from corporations, professional associations to hospitals, schools and universities etc. Their readership is not only limited to Hong Kong people, they also provide it in Macau in designated locations.
Due to their large readership, they gained various advertisers from industries such as airline, travels, banking, education, electrical & household appliances, restaurants to government bodies and home and luxurious shops.
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Advertising rate on The Standard:
| Front Page A1 (Specified Position) (B/W) | Inner Page(B/W) | |
| Full page | HKD 400,000 | HKD 120,000 |
| Half Page Vertical | / | HKD 64,000 |
| Half Page Horizontal | / | HKD 64,000 |
| Junior Page | HKD 210,000 | HKD 64,000 |
| Quarter page | / | HKD 34,000 |
Their e-version also provides columns similar to the printed newspaper, with additional sections such as coffee break and ranking for different news issues so the audience can get a quick grape of the hottest news. Readers can get access to The Standard easily, their digital formats include app, Facebook, and website for free. Their online advertising rate is running from HKD 8000 per week to HKD45000/ live.
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