The Standard is the no.1 circulation English daily newspaper in Hong Kong. It is an influential media that has gained a diverse audience base after it became a free newspaper in September 2007. It is widely used by the public and present in a tabloid format. To ensure its editorial quality, it upholds integrity and fairness as its main principles. The news columns in the paper are broad, namely
- Latest local
- Sports events
- Feature articles
The newspaper is distributed across Hong Kong with more than 200 street points, with various settings from corporations, professional associations to hospitals, schools and universities etc. Their readership is not only limited to Hong Kong people, they also provide it in Macau in designated locations.
Due to their large readership, they gained various advertisers from industries such as airline, travels, banking, education, electrical & household appliances, restaurants to government bodies and home and luxurious shops.