Sing Tao Daily is a daily international newspaper established in 1938 and it is under the listed company, Sing Tao News Corporation Limited. It is one with the longest history and one of the newspapers with the largest distributions on the internet. The newspaper aims to provide objective news reports to middle-class families. The varieties of their news include real estate, finance, sports, politics, education and supplements etc. In this year, the number of Sing Tao Daily readers has increased by around 8% and is the newspaper with the largest increase. They have a circulation of 180,000 and a daily readership of over one million.
Having Hong Kong as its headquarters, Sing Tao Daily also has overseas offices in New York, Los Angeles, Vancouver, London etc. They published 12 versions of overseas newspapers and distributed them in more than 100 cities. To provide accurate and updated 24/7 news for Chinese readers, they have news report centres in the US, Hong Kong and China. Besides Sing Tao Daily, there are also supplements namely
For advertising rate, the range can be from 323,000 (front cover B/W) to as low as 27,900 (Quarter Page B/W)(Gross rate to be negotiated)
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They also provide a digital form of Sing Tao Daily for desktop computers as well as mobile appliances in both traditional and simplified Chinese. Their online page has sections as the followings:
They also have keywords ranking for the audience to explore and real-time traffic news.
Advertising formats and rates in Sing Tao Daily
| Front Page (Specified Position) (B/W) | Inner Page(B/W) | |
| Full page | HKD 376,000 | HKD 122,200 |
| Half Page Vertical | / | HKD 68,800 |
| Half Page Horizontal | / | HKD 68,800 |
| Junior Page | HKD 215,300 | HKD 55,000 |
| Quarter page | HKD215,300 | HKD 28,000 |
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