Sing Tao Daily

Product Details

Media Subcategory
Press
Format
Custom
Topic
News
Frequency
Daily
Cover
Hong-Kong
Language
Chinese - Traditional Chinese
Age
25-34, 35-49, 50-64
Public
Men, Women
Social class
Employees, Lower middle class, Upper middle class
Reader's interests
News, Politics
Target
B2C

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Introduction to The Magazine - Sing Tao Daily

Sing Tao Daily is a daily international newspaper established in 1938 and it is under the listed company, Sing Tao News Corporation Limited. It is one with the longest history and one of the newspapers with the largest distributions on the internet. The newspaper aims to provide objective news reports to middle-class families. The varieties of their news include real estate, finance, sports, politics, education and supplements etc. In this year, the number of Sing Tao Daily readers has increased by around 8% and is the newspaper with the largest increase. They have a circulation of 180,000 and a daily readership of over one million.

Having Hong Kong as its headquarters, Sing Tao Daily also has overseas offices in New York, Los Angeles, Vancouver, London etc. They published 12 versions of overseas newspapers and distributed them in more than 100 cities. To provide accurate and updated 24/7 news for Chinese readers, they have news report centres in the US, Hong Kong and China. Besides Sing Tao Daily, there are also supplements namely

  • Investment Weekly
  • Property Browser
  • Smart Parents

For advertising rate, the range can be from 323,000 (front cover B/W) to as low as 27,900 (Quarter Page B/W)(Gross rate to be negotiated)



Advertise with The Best Rates On Sing Tao Daily

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly with the media you requested with the best advertising rates. Within 24 hours, you will receive your quotation at the best-negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.

Product Details

Media Subcategory
Press
Format
Custom
Topic
News
Frequency
Daily
Cover
Hong-Kong
Language
Chinese - Traditional Chinese
Age
25-34, 35-49, 50-64
Public
Men, Women
Social class
Employees, Lower middle class, Upper middle class
Reader's interests
News, Politics
Target
B2C

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Digital Version of Sing Tao Daily

They also provide a digital form of Sing Tao Daily for desktop computers as well as mobile appliances in both traditional and simplified Chinese. Their online page has sections as the followings:

  • current news
  • Politics Features
  • Education
  • real estate
  • horse racing
  • news
  • supplements
  • Overseas

They also have keywords ranking for the audience to explore and real-time traffic news.

Advertising formats and rates in Sing Tao Daily

Front Page (Specified Position) (B/W) Inner Page(B/W)
Full page  HKD 376,000 HKD 122,200
Half Page Vertical  / HKD 68,800
Half Page Horizontal / HKD 68,800
Junior Page HKD 215,300 HKD 55,000
Quarter page HKD215,300 HKD 28,000