South China Morning Post (SCMP) has been the most reputed English newspaper in Hong Kong since 1903. It has a high standard of quality and is known across the world. They offer unique insights and analysis of Hong Kong and international stories and news. Their content is edited by world-class journalists and editors who are guided by the principles of ‘Truth and Fairness’. They also have other publications, namely:
The total South China Morning Post readership is about 347,000 (including both SCMP and SMP). Half of the readership is aged 30 or above. Around 66% of its readers hold a university degree and almost half are professionals, managers, executives, traders or proprietors. The circulation of the South China Morning Post is around 105,347. The SCMP advertising rate ranges from HKD 297 to 235,872 (gross rate to be negotiated) and is varied by section. Ask us for a quotation and start advertising in the South China Morning Post.
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As for their digital channels, they provide webpage, mobile apps, social media and flagship newspaper. The monthly total page views are 197M (for all medium) and among 50M is active users. The digital solutions from SCMP are mainly three:
For their digital platform, they target audiences into different four categories (News, Lifestyle and interest, Business and Finance, Education) for advertisers. Morning Studio is another advertising way that allows advertisers to engage their service into readers by storytelling. The studio creates multi-media resources, like video, infographics and animation.
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