- Full page, Quarter page, Spread, Spread
- Daily National Newspaper, Eco
- Chinese - Mandarin
- Social class
- Reader's interests
- Economy, Finance, Society
Hong Kong Economic Journal, established in 1973, is the first daily Finance newspaper in Hong Kong. It has once been renounced as the top three most credible newspaper in Hong Kong. Growing with time, the newspaper developed different media to provide financial information with the breast of the market needs, including commentary, property market, cross-traits and international relations, Technological innovation, entrepreneurship. To create new opportunities for the newspaper and enrich reader knowledge about lives, they added sections for liberal education, medical and health, fashion and trend, living, food and travel etc. The newspaper is distributed in Hong Kong and Macau, and also available in the Chinese community of the US, Canada and Europe.
The readers of the Hong Kong Economic Journal are aged between 18 to 60+ and half of the readers have received a degree in higher education. More than 78% of the readers participated in investment activities. The average salary of reader per month is HKD25,000 or above. The circulation rate of the Hong Kong Economic Journal has more than 62,000.
The advertising formats of the newspaper are classified as the main section and run-of-page Advertisement, notice advertisement, specific loading and PDF version(Hyperlink). The advertising rate card ranging from HKD 165 to 793 (Rates are single column centimetre, Gross rates to be negotiated).
The Hong Kong Economic Journal also published supplements in the press and online, namely
They also take their role in educating future generations by developing liberal education teaching and learning materials for students in their online platform. Stock info website, start upbeat and English news portal could be found online.