Cosmopolitan is a female feature magazine that provides you with all gist of fun and relaxing moments. Each month the magazine creates messages to women about men and love, work and money, fashion and beauty, health and lifestyle, and even celebrities gossip. Since the arrival of the magazine in 1984, it has been one of the best women’s magazines in the region and will continue to evolve with their nature of Fun, Fearless and Smart.
Cosmopolitan readers are mostly female aged between 25 to 44 years old, among 62% of them will go to an online shop once a month, showing great spending power, which is definitely worth investing your money in. With cosmopolitan, products related to cosmetics, fashion and clothing will be best to advertise here. The daily circulation rate of Cosmopolitan is around 58,000 per month in Hong Kong.
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Under SCMP Hearst, Cosmopolitan has a profound database for ad targeting which helps to achieve better campaign performance. Data is collected through audiences engagement in the online platform, examples like voting polls or clicking on CTA buttons. Apart from the data, it also has a huge audience base. Digital Media has an average monthly visitors of 1.5 million and a views rate of 40 million, making their average Ad viewability at around 71% and even reaching more than 99% of website traffic. The promotional tools for advertisement are also innovative. You can create a video or collab with celebrities or KOL. Of course, you can also sponsor online articles, place display banners on the webpage or even e-newsletters.
Advertising Rate in Cosmopolitan Hong Kong:
| Types | Prices |
|
Banner Domination (Desktop and Mobile) |
HKD15 000-35 294 (Gross/Net Daily Rate) |
|
Desktop And Mobile Banner (Article page and channel index pages) |
HKD 120-210 (Gross/Net CPM) |
|
Audience Targeting (On-platform/ off-platform) |
Gross Rate: HKD171/CPM Gross Rate: HKD230/CPM |
| e-newsletter | Net Rate: HKD1 4000 |
| Sponsor package | Subject to types of plan |
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