ELLE Hong Kong is a monthly female fashion magazine that originated from France in 1945. The English meaning for French ELLE is ‘she’. The magazine not only aims to tell you the current fashion trend but also strives to create its own. It is under the SCMP Hearst Hong Kong Limited. Their mission is to encourage smart, fashionable women to express their individuality. There is a famous saying in ELLE, ‘CHERCHEZ LA FEMME’ meaning to find the inner woman of yourself. Nowadays, nearly half of the women in the industrialized world know about ELLE magazine and the magazine is spread to more than 60 countries and has 20 websites. Being the world’s leading fashion guide, it has more than 6 million copies sold per month and 23 million readers worldwide. The circulation rate of ELLE in Hong Kong is around 45 000 per month. The contents of ELLE magazine are diverse. Besides regular editions, supplements relating to
They have opened their digital market, ELLE.HK, which is the number one female lifestyle website in Hong Kong and won a lot of awards. The Spark Awards for Media Excellence is one of all. The target audience of ELLE is of all ages because it is believed that everyone has the right to pursue their own fashion. Advertisers can choose to promote through their website or mobile apps platform. The formats for the digital advertisement can be many, examples like super banner, skyscrapers, native Ad, half-page etc.
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