Ming Pao Daily is a daily Chinese Newspaper established in 1959. The newspaper put great effort into reporting and analysing unbiased economic and political issues between Hong Kong, China and the International. They believe newspapers are a public tool in which they try to provide the most credible information to their readers. Hence they were selected as the most credible Chinese media in 2010 and won the support of a total of 400 thousand readers. Their target audience is mainly the middle-income class and is those who have a higher education qualification compared to the average Hong Kong citizens. The age of the audience is mainly between 25- 34 years old. The circulation rate of Ming Pao Daily is around 80,000.
Their mobile website and apps are ranked 6th in the Hong Kong News/ Information Category. The application has a total download of 832,000. They had also received the 5th Media Convergence Awards. They have various types of online advertisement, examples like Banner, I-newsletter, eDM, Cell Ad (Static/ Video). The advertising rate can range from HKD 130 (unit/ CPM) to 195,000 (Unit/ Week) depending on which criteria and Ad type you are choosing.
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