Ming Pao Daily

Product Details

Format
Full page, Quarter page, Spread, Spread
Topic
Economy, News, News
Frequency
Daily
Cover
China, Hong-Kong
Language
Chinese - Traditional Chinese
Age
35-49, 50-64
Public
Men, Women
Social class
AB+, Retirees +
Reader's interests
Business, Economy, Finance, News, Politics
Target
B2C

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Introduction to The Magazine - Ming Pao Daily

Ming Pao Daily, established in 1959, is a renowned Chinese newspaper that has gained recognition for its commitment to providing unbiased economic and political reporting and analysis in Hong Kong, China and on a global scale. In 2019, the daily newspaper was honoured as the second most credible newspaper in Hong Kong, earning the support of a substantial readership base of approximately 379,000 individuals. Their target audience is mainly the middle-income class and is those who have a higher education qualification compared to the average Hong Kong citizens. The age of the audience is mainly between 25- 34 years old. The circulation rate of Ming Pao Daily is around 80,000.  


Advertising on Digital Ming Pao Daily

Their mobile website and apps are ranked 6th in the Hong Kong News/ Information Category. The application has a total download of 1,400,000. Ming Pao Hong Kong's 105,000,000 monthly page views and 1,130,000 Facebook following are the reasons why advertisers should consider advertising there. They are also the recipient of the 5th Media Convergence Awards which increases their authority as a news source and content provider. They have various types of online advertisements such as banner ads, i-newsletter, eDM, and cell ads (Static/ Video).  Ming Pao's advertising rate can range from HKD 130 (unit/ CPM) to 195,000 (Unit/ Week) depending on the criteria and ad type you are choosing.  

  



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Product Details

Format
Full page, Quarter page, Spread, Spread
Topic
Economy, News, News
Frequency
Daily
Cover
China, Hong-Kong
Language
Chinese - Traditional Chinese
Age
35-49, 50-64
Public
Men, Women
Social class
AB+, Retirees +
Reader's interests
Business, Economy, Finance, News, Politics
Target
B2C

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