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Introduction to Social Media - Facebook Image Ads
Formats of Facebook Image Ads
Image ads let you show off your product, service or brand in a single photo. The formats of the ad are normally a single Image or video. You can use one image or create ten images looping video.
How Facebook Image Ads Works
The image ad is presented in an image form. It gives an instant impression to the audience and increases their interest in your brand and service. You simply have to use an eye-catching photo that can present your brand’s personality and encourage people to follow your page.
If they did not take further action, the image ad still raises the awareness of your brand. They can learn more about your product and get the message that you intend to deliver.
Different objectives will have the corresponding ‘calls to action’ option. For instance, if you aim to boost engagement, you will have to choose the ‘Learn More’ options
Facebook Advertising Cost
- Audience: 4.8M
- CPM (average): USD $0.51
- CPC (average): USD $6.03
Your Social Media Campaign Optimised On Facebook Image Ads
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Facebook Image Ad Specs
There are multiple placements for your image ad,
- Facebook Feed
- Instagram Stories
- Instant Articles
It also supports Facebook ad image sizes depending on which placement you choose and if you need to include a footer or not. The ratio ranges between:
- Horizontal (1.91: 1)
- Horizontal (16: 9)
- Square (1:1)
- Vertical (4:5)
Different creative and customized features can also be incorporated into the ads.
