- B2B, B2C
- Social media
Facebook video ads are the active format that allows you to show off your product, service or brands in video form. The length of the video varies, it is said that shorter videos normally attract more mobile users to engage.
Video is a creative way to capture your audience in seconds and keep them engaged in your promotion. You can add unique features or use a storyline to present your messages.
There are various objectives for a single video ad,
Video ads help to showcase your brand identity straight away and bring messages to your clients. The video is better to be sound off as people tend to watch the video in the sound off and text and graphics are possible if you can edit it.
Facebook has in-stream video ads that insert your advertising ad into the video people watching. It is a place in the video feed where you reach people when they are reading or sharing ideas and inspirations. These ads usually have a higher completion rate than videos placed in the news feed and in sound on mode.
To help boost engagement, you can also add video pulls at the end of the video.
The length of the video is 30 seconds or shorter and will loop for around 90 seconds. It is suggested that shorter videos generate more completed views and people stay till the end for a video that is 15 seconds or less in length. People can choose to replay the video. Facebook supports more than 20 formats of video. As for Facebook feed, marketplace and messenger home support video can have a total of 240 seconds long.
The shape of the video: vertical or square shapes.
Two bid types:
1. Video views (CPM): to optimize the reach of the people for at least 15 secs.
2. Thruplay view: the audience will watch a total of 15 secs to ensure your cost per Thruplay view will not exceed your bid