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Facebook Carousel
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Introduction of the social media Facebook Carousel
Formats about Facebook Carousel Ad
In one single ad, the carousel format allows you to show two or more images or videos, headlines, links or calls to action. Audiences scroll through the series of ads by swiping on their mobile device or by clicking the arrows on their desktop screen. This advertisement method is suitable for a larger range of business, such as
- Property
- service offerings
- events etc.
The functions of carousels ads are diverse, which helps promote different advertising effects:
- You can feature different products with their corresponding landing pages. This gives customers a wider range of choices and also increases their click through rates.
- You can specify your product features in multi-perspectives and educate your audience with information about your products.
- You can walk your audience through the business process of your company
- You can present your products on a large canvas with multiple images and fruitful content for your audience to see.
- You can show your products in a storytelling style or tell them the benefits of your service.
Facebook Advertising Cost
- Audience: 4.8M
- CPM (average): USD $0.51
- CPC (average): USD $6.03
Your social media campaign optimised on Facebook Carousel
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Mechanism of Carousel Ads
The ad uses product imagery to retarget people who have visited products pages before and reach prospective customers with suitable imagery. The carousel allows you to have a test on your different creative ad and arrange them according to their outcome. It then leads the interested customers to their perfect landing page. Facebook also provides advertisers with their previous template.
The carousel ads serve insight reports to their advertisers, to constantly improve their ad performance.
Facebook Carousel Ads Size and Specifications
The minimum number of carousel cards is 2 and the maximum is 10.
The aspect ratio is 1:1 (recommended) and the image format are: .jpg or .png
Minimum 2 cards and maximum 3 cards for stories and 10 for feed. The aspect ratio is 1:1(feed) and 9:16(Stories).
- Video
Video will autoplay when the audience is swiping through the ads, videos over 30 seconds will loop for around 90 seconds.
Carousel ads have several placements:
- audience
- network messenger