Product Details
- Format
- Custom
- Frequency
- Custom
- Target
- B2B, B2C
- Media
- Social media
In one single ad, the carousel format allows you to show two or more images or videos, headlines, links or calls to action. Audiences scroll through the series of ads by swiping on their mobile device or by clicking the arrows on their desktop screen. This advertisement method is suitable for a larger range of business, such as
The functions of carousels ads are diverse, which helps promote different advertising effects:
The ad uses product imagery to retarget people who have visited products pages before and reach prospective customers with suitable imagery. The carousel allows you to have a test on your different creative ad and arrange them according to their outcome. It then leads the interested customers to their perfect landing page. Facebook also provides advertisers with their previous template.
The carousel ads serve insight reports to their advertisers, to constantly improve their ad performance.
The minimum number of carousel cards is 2 and the maximum is 10.
The aspect ratio is 1:1 (recommended) and the image format are: .jpg or .png
Minimum 2 cards and maximum 3 cards for stories and 10 for feed. The aspect ratio is 1:1(feed) and 9:16(Stories).
Video will autoplay when the audience is swiping through the ads, videos over 30 seconds will loop for around 90 seconds.
Carousel ads have several placements: