Media Planning and Media Buying with Adintime

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Optimize your media budgets - 12/12/2023

The Most Widely-Read Magazine and Newspaper in Hong Kong

Newspapers and magazines continue to be two of the most popular medium in Hong Kong. Let's explore the top most-read Chinese and English publications.
Optimize your media budgets - 12/05/2023

OOH Advertising Regulations in Hong Kong

If you are unsure about how to approach your OOH advertisement, you might find learning the OOH regulations helpful as they explain what are permitted in ads and give concrete directions.
Optimize your media budgets - 12/01/2023

OOH /DOOH advertising in Hong Kong: Formats and Rates

The OOH in Hong Kong has grown from 4 billion in 2015 to around 4.6 billion HK dollars in 2021. This gives us hints about how popular OOH is as a type of advertisement in Hong Kong.
Optimize your media budgets - 12/01/2023

Bus Advertising vs MTR Advertising: A Comparison of Two Popular OOH Advertisings

10 million journeys on public transport are taken by Hong Kong citizens daily, according to the Transport Department. MTR and buses are the most common public transportation.
Optimize your media budgets - 12/01/2023

What is Out of Home Advertising?

OOH advertising, also out-of-home advertising is a type of traditional advertising where ads are shown outside your home. With repeated success to create exposure, it still is loved by advertisers.
Optimize your media budgets - 11/24/2023

Press Ad Basics: Types, Formats and Ad Price

More than 70% of Hong Kong citizens read printed or online publications including newspapers and magazines. Utilise newspaper and magazine advertisements to open your business to 70% of Hong Kong.
Optimize your media budgets - 11/23/2023

A Glance to Different Types of Advertising in Hong Kong

It is said that good advertising could catch audiences’ attention within 8 seconds. But before starting to media plan, we may need to first understand and have a full picture of all the advertisements
Optimize your media budgets - 11/21/2023

Traditional Advertising vs Digital Advertising: A Comparison

Digital advertising has increased and surpassed traditional advertising, yet traditional advertising expenses were found to have increased in 2020. We will compare the differences of the two.