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Optimize your media budgets - 08/18/2025How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong
How Advertising Influences Consumer Behaviour: Guide for Marketers in Hong Kong
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Optimize your media budgets - 07/21/2025Are Advertising Expenses Fixed or Variable?
You know this: advertising isn’t a one-size-fits-all budget item. Some formats come with set prices (relatively...), others depend entirely on performance, and many campaigns sit somewhere in...
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Optimize your media budgets - 07/14/2025What is Fake Out-of-Home (FOOH)? - The Future of Outdoor Advertising
Imagine a grand outdoor advertising campaign as tall as the IFC: a 412-meter installation of your latest product. Better yet, make it a moving object that walks down the busiest streets of Central...
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Optimize your media budgets - 07/07/2025Are Advertising and Marketing the Same Thing? Here's the Real Difference:
In conversations with clients and colleagues in Hong Kong, one question often comes up: “Wait… is advertising the same as marketing?” The short answer? No, they’re not the same thing. They’re...
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Optimize your media budgets - 06/30/20257 TVB Ads That Most Hong Kongers Remember
Hong Kong's TV advertising culture is rich and diverse, especially when it comes to TVB advertisements, many of which have become an indelible part of Hong Kongers' memories. This article will take...
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Optimize your media budgets - 06/23/2025What Is Digital Marketing? Practical Tips For Beginners
In today’s world, where “everything is in your hands" with a smartphone, the consumer decision-making journey is almost entirely online. Whether it’s searching for product information, comparing...
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Optimize your media budgets - 06/16/2025What is the difference between marketing, advertising, media agency?
If you've ever tried to launch a campaign in Hong Kong, you've probably asked yourself: “Do I need a marketing agency? Or is an advertising agency enough? What about a media agency?”You’re not...
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Optimize your media budgets - 06/09/2025WhatsApp Advertising in Hong Kong in 2025 - All You Need To Know
If you're running a business in Hong Kong, chances are your customers are already on WhatsApp—scrolling, chatting, checking updates, and yes, messaging businesses for inquiries and booking appointment
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