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Optimize your media budgets - 05/12/2025Should Hong Kong Advertisers Consider TikTok Advertising?
Let’s clear the air first: TikTok is restricted in Hong Kong for users with local SIM cards. So no, your average HK-based customer probably isn’t scrolling TikTok on their lunch break...
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Optimize your media budgets - 05/07/2025Event Promotion: Effective Ways of Promoting An Event
A successful event promotion strategy is a crucial bridge for businesses or brands to communicate with their target audience. Whether it's for a new product launch, an art exhibition, or a corporate..
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Optimize your media budgets - 05/07/2025MTR vs Bus Advertising in Hong Kong - Which one is better in 2025?
In a dense city like Hong Kong, where millions of people rely on public transportation daily, out-of-home (OOH) advertising remains one of the most effective ways to reach a wide audience. According..
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Optimize your media budgets - 05/01/2025OOH /DOOH advertising in Hong Kong: Formats and Rates (2025 Update)
According to recent data, outdoor ad revenue soared to new heights at HKD 1.6 billion in 2024. This definitely gives us hints about how popular OOH is as a type of advertisement in Hong Kong. Now...
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Optimize your media budgets - 04/28/2025Xiaohongshu Advertising Guide: How Can Hong Kong Brands Maximize Their Results?
Xiaohongshu Ads have become a popular choice for Hong Kong brands looking to expand into the Chinese market. The platform combines social media, search, and e-commerce—users don’t just scroll, they...
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Optimize your media budgets - 04/22/2025Press Ad Basics: Types, Formats and Ad Price
More than 70% of Hong Kong citizens read printed or online publications including newspapers and magazines. Utilise newspaper and magazine advertisements to open your business to 70% of Hong Kong.
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Optimize your media budgets - 04/22/2025Drone Show Examples in Hong Kong and Why They Work
Hong Kong has set a new standard in nighttime entertainment with drone shows that fill the sky with jaw-dropping imagery and cultural themes. From iconic festivals to innovative pop culture...
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- 04/18/2025What Is A Media Plan? A Step-By-Step Guide on Media Planning
Understand Hong Kong's dynamic market and learn how to write the best media plan through practical strategies with real-world examples and data.
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