Cookie preferences
Sing Ho Finance Building
Wan Chai
DOOH
DOOH meaning digital out-of-home, has revolutionized the advertising space in Hong Kong. Particularly through mediums like LED Displays and LED Walls, offer a compelling avenue for advertisers to capture the attention of a diverse audience.
Top DOOH in Hong Kong
Outdoor Advertising
Hang Seng TST Building
Tsim Sha Tsui
Jade & Pearl Plaza
Causeway Bay
Mongkok Broadway Cinema
Mong Kok
AIRSIDE Mega LED
Kowloon Bay
Chungking Mansion
Tsim Sha Tsui
Infinitus Plaza
Sheung Wan
AIRSIDE Drop-Off Zone
Kowloon Bay
Lyndhurst Building
Central
26 Wellington St
Central
Butterfly Hotel LKF
Central
Filter
reassurance
reassurance-mobile
2000media
We Work with More Than 300 Media
Not sure which OOH screen is right for you?
Our team is here to assist you in choosing the most suitable media for your budget, target audience, and objectives.
Types of DOOH
- OOH LED Display: These OOH screens are large and bright displays commonly found in Hong Kong's high-traffic areas such as shopping and commercial districts. They are designed to withstand outdoor elements (ie. various weather conditions) and offer high visibility option in direct sunlight or night time.
Hoka x Adintime @ Jade & Pearl Plaza, Causeway Bay digital OOH screen
- Short-Term Rental LED OOH: This format is suitable for temporary events like concerts, exhibitions, or sports match. This portable LED displays offer time flexibility are quick to set up and take down. They allow advertisers to deliver targeted messages to audiences during specific events.
- LED Wall: These are composed of multiple LED display panels, offering high-resolution content and a sizeable canvas. They are perfect for creating immersive experiences in malls, public squares, and even inside buildings.
An popular L-Shape LED video wall rental for advertising at: Mong Kok New Town Mall
Outdoor Advertising LED Display Advantages
- High Impact Visibility: Digital OOH screens' brightness and clarity make them highly visible even from a distance and in various lighting conditions. This can help increase the chance of your message getting seen among crowds and traffic.
- Dynamic Content: Unlike traditional billboards, DOOH can show animated content, and videos, and can easily be updated to display the most relevant information or ads, keeping the content fresh and engaging. Just like the Teleport x Cyberport Christmas installation mentioned in our blog post "2024 New Outdoor Advertising Trends in Hong Kong".
- Targeted Advertising: Analytics and connectivity allow for real-time content management and targeting. Messages on some OOH screens can be adjusted based on the time of day, demographics, or current events. That way, advertisers can create more relevant and engaging content.
- Eco-Friendly: DOOH ads are more environmentally friendly compared to traditional print billboards. They consume less energy and produce no paper and other material waste.
- Interactivity and Engagement: OOH LED Display equipped with interactive capabilities, such as touch screens or QR codes, inviting audiences to interact directly with the content.
DOOH Cost
The cost of deploying DOOH, including varies based on several factors:
- Location: Prime locations with high footfall or vehicular traffic tend to have higher costs due to better visibility and audience reach.
- Size and Type of Display: Larger and more technologically advanced DOOH cost more due higher installation and maintenance expenses.
- Content Creation and Management: Dynamic and engaging content creation and real-time management systems can add to the cost but are crucial for maximizing the impact of your campaign.
DOOH advertising in Hong Kong, particularly through larger format OOH LED display, offers a powerful platform for advertisers to deliver flexible and engaging content. While the costs can vary, the potential for high visibility, audience interaction, and the ability to deliver targeted messaging make it a worthwhile investment for brands. As digital technology continues to evolve, the possibilities and effectiveness of DOOH are only going to expand - a promising and exciting opportunity for creativity and innovation.
FAQ
Can DOOH advertising be interactive?
Absolutely, they can include interactive elements like touchscreens, motion sensors, and augmented reality features. These interactions can engage your audience in a more immersive and memorable way. Of course, it will have to depend on if the screens you have chosen have those features.
How can weather conditions affect my DOOH ads?
While most OOH screens are designed to withstand various weather conditions, extreme weather can sometimes impact visibility and functionality. It's important to consider weather-withstanding features when choosing locations.
Is it possible to display different ads at different times of the day?
Yes! Some DOOH companies let you schedule ads for specific times, so you can target different audiences throughout the day.
Can DOOH be integrated with social media campaigns?
Yes, DOOH ads can be synced with social media campaigns. For example, you can display live social media feeds, hashtags, or user-generated content on digital screens.
Are there specific industries that benefit more from DOOH advertising?
Retail, entertainment, food and beverage, travel, and finance industries often benefit the most from our experience with DOOH.
Can I use DOOH advertising for event promotions?
Yes, using Outdoor Advertising LED Displays is highly effective for promoting events. You can display event details, countdowns, and live updates to attract and inform potential attendees.
