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Taxis are public transports that serves 24 hours a day, taxi advertising can be treated as a moving billboard which could cover more areas in Hong Kong. Since taxis are mobile and should go to different places, pedestrians of different areas would be exposed to the advertisement. The advertisements could be shown on the taxi body, back or on top of the taxi. Taxi advertisements includes 2D and 3D which could leave a stronger impression in your target audience. Taxi advertisements is more likely to be seen by passers-by instead of the passenger or the driver in the taxi.
Why Taxi Advertising?
Taxis work 24 hours each day, so they never stop showing the advertisements. No matter at what hour, there would always be taxis to bring people about the place, hence your advertisement would always be placed and shown as long as there are people around. Needless to say, this gives your advertisement more exposure.
Advertisements placed with taxi advertising can reach leads with high purchasing power. Taxis are efficient, lest are quite notorious for being pricy. Such then, taxis would go to areas with passengers with higher purchasing power like airports, hotels, downtowns, or other popular tourist locations where people are more willing to spend money. As a result, the people who view the advertisements in these areas would have a higher probability of buying your products or services.
Taxi advertisements are at the eye-level so it could be viewed conveniently by anyone outside of the taxi. OOH is often placed at positions that require some looking around, especially bigger OOH such as billboards. If they are placed on taxi doors or on top of taxis, it’s at about the same level as pedestrians on the street so it is right in their face, making it easier for people to see the advertisement.
Taxis do not have a set routine like other public transportations, and therefore can reach different places and have a higher coverage across the city. Public transportations such as MTR can only travel to so many places. Even though MTR stations are across Hong Kong, the locations where your advertisement is still limited since the train stations and the route of the trains are fixed. Taxis, on the other hand, are smaller and could go to different places, essentially turning anywhere in Hong Kong an advertising space for you.
Types of Taxi Advertising
4-Door Sticker: Focuses on advertising on the taxi car body, advertisements are placed on the 4 doors. It is the most eye-catching area of the taxi hence it brings the audiences’ attention to the advertisement.
Whole Body Sticker: Focuses on the taxi whole body and stickers are applied to both sides of the taxi. The car bodies act as the main advertising space for product information and company profile. It has a larger advertising area than 4-door taxi stickers. It allows you to put in more information or to create a larger picture.
Lightbox: Taxis has a service light on the roof to signal the taxi is available. Lightbox advertisement covers the service light such that when the service light it on, it lights up the lightbox, turning your advertisement into a luminous OOH standing out amidst the vehicles.
3D Top: 3D top has a similar mechanic as the lightbox advertisements but is more eye-catching as the advertisement would be three dimensional and seems like a figurine or sculpture on the top of a moving taxi.
Taxi Parade: A team of taxi with your advertisement appearing and cruising around the city as part of your campaign. It is certainly unexpected and unusual for pedestrians to see and would leave quite the impression for the audience.
Rear Windscreen Sticker: A thin banner sticker on the top of the taxi’s rear windscreen. Though it is an exterior advertisement on the taxi, it is in a less prominent positions than door stickers or lightboxes, still it is efficient to put out your message and advertise to people at the back of the taxi. Since it is smaller in size, you can put in the most crucial information and is more direct.
Interior Backseat: Stickers located on the back of the front seats inside the taxi. Unlike the previous types of taxi advertising, this advertises to the passengers of the taxi instead of just pedestrians. Most people are seated in the backseat of the taxi, so it has the most ideal positions. Furthermore, the passengers are going to spend more time than the pedestrians looking at the taxi since they are inside it, so it only makes sense to also advertise to the passengers as well. They are more likely going to look at the advertisement in detail.
Price and Duration of Taxi Advertising
An example of taxi advertising rates of 4-door stickers and whole body stickers for reference:
4-Door Sticker: $288-$780 per taxi
Whole Body Sticker: $328-$998 per taxi
Taxi advertisements are usually charged per month while there could be packages for a few months or a year. You can consider how long you want to advertise and the discount percentage.