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MTR Concourse Digital
Hong Kong
MTR Advertising
MTR advertising in Hong Kong offers businesses significant advantages: it reaches a massive and diverse daily audience of 4.9 million locals and tourists, ensuring high ad exposure through strategic placements. The MTR's modern, reliable image enhances brand credibility. Compared to other media, it's cost-effective and allows for interactive ads, making it a compelling option for maximizing visibility and impact.
Our clients are happy with us...
Not sure which MTR advertising format is right for you?
Our team is here to assist you in choosing the most suitable media for your budget, target audience, and objectives.
Outdoor Advertising
MTR In-train TV
Hong Kong
MTR Digital Portrait Panels
Hong Kong
MTR Exit Wall Posters
Hong Kong
MTR 12-Sheet Lightbox Panels
Hong Kong
MTR Lightbox 4-Sheet
Hong Kong
MTR Escalator Crown Panels
Hong Kong
MTR Train Door Window Sticker
Hong Kong
MTR Mobile App
B2C
Filter
reassurance
reassurance-mobile
2000media
We Work with More Than 300 Media
Why Choose MTR Advertising?
- High Foot Traffic: MTR in Hong Kong is the most extensive and popular transportation system in the region. On a daily basis, it accommodates approximately 4.32 million commuters, accounting for nearly 79% of the city's public transportation activities.
- Diverse Audience Reach: The MTR caters to a wide demographic, from working professionals and students to tourists. This allows your MTR advertisement to reach a broad spectrum of the population, including both local residents and international visitors.
- Extended Exposure Time: Commuters often spend a significant amount of time in transit, providing extended exposure to your advertisements. This increases the likelihood of your advertising message being absorbed and remembered.
- Strategic Placement Options: MTR stations and trains offer various advertising spaces like digital screens, billboards, and posters. You can choose strategic locations for maximum visibility based on your target audience.
- Brand Association with Modernity: The MTR is renowned for its efficiency and modern infrastructure. MTR ads can associate your brand with these positive attributes.
- Frequent Repeat Exposure: Regular commuters are likely to see your advertisement repeatedly, reinforcing your brand message.
- Customizable Campaigns: The flexibility of MTR advertising allows for both long-term branding campaigns and short-term promotional messages.
- Cost-Effective Reach: When compared to other forms of advertising like TV or print media, an MTR advertisement can be more cost-effective, especially considering the audience size and engagement level.
MTR Geographic Coverage
Source: MTR
HK MTR advertising covers 63 stations across the Island Line, Kwun Tong Line, Tsuen Wan Line, Tseung Kwan O Line, Tung Chung Line, Disneyland Resort Line, East Rail Line, West Rail Line, Ma On Shan Line, South Island Line and Airport Express.
MTR Advertising Audience
About a third of MTR commuters hold university degrees or higher educational qualifications. Additionally, over half of the MTR's passengers comprise individuals in white-collar roles or senior-level positions. Furthermore, about 37% of the passengers using the MTR earn a monthly income of HK$20,000 or more.
What are the different MTR advertising formats?
Source: Adintime x Yves Roche
There are two main categories in MTR advertisement:
In-train MTR Advertising
- Train body sticker
- Window stickers
- Train door stickers
- Banners
- Cards/posters
- TV newstands/digital panels
In-station MTR Ad
- Full-wall posters
- Pillar/floor stickers
- Lightboxes
- Digital panels
- Platform screen doors
- MTR escalator crown
- Trackside Lightboxes
- Balustrade
- Glass panel stickers
See more details of the different formats of MTR advertising here.
MTR Advertising Price
MTR advertising price greatly differs depending on the location, format, time of year, duration, and number of buys. According to our recent MTR advertising rate 2025 study (a research based on the MTR advertising rate card study: here), campaigns cost generally begin at HK$50,000 for small size and short campaign. For mid to large campaigns, it can start at HK$170,000 to HK$500,000+. Ultimately, prices are subject to change by the vendor based on availability, season, campaign details, and so on. Work with our advertising experts to find the best solution for your budget and access professional discounts!
MTR Advertising FAQ
How long can my advertisement run in the MTR?
MTR ad campaign durations can be flexible, ranging from short-term (a few weeks) to long-term (several months), depending on your marketing objectives and budget.
How do I book an MTR advertising space?
Booking an MTR advertising space with Adintime typically involves the following steps:
1. Quote Request: You select the format you desire in our catalogue and submit a quote request form.
2. Consultation: Our ad expert will contact you within 24 hours to discuss your campaign goals and budget.
3. Proposal: You will receive a tailored proposal outlining available options and costs shortly after the consultation.
4. Approval: You then will confirm the advertising plan and sign a contract.
5. Production: Designs will be provided by you or us (if you use our design service) and the media will produce the advertisement material.
6. Installation: Media will then install the advertisement in the chosen locations.
Can I target specific stations or train lines for my MTR ads?
Yes, you can target specific stations or train lines in a given area to reach your desired audience. This allows you to tailor your campaign to specific demographics or geographic locations.
What are the creative guidelines for MTR advertising?
MTR advertising has specific creative guidelines that must be followed:
1. Dimensions and Format: Adhering to the size and format specifications for each ad type.
2. Content Restrictions: Avoiding prohibited content, such as offensive or inappropriate material.
3. Approval Process: Submitting your design for approval by the MTR Corporation to ensure compliance.
Are there any restrictions or limitations?
Yes, there are certain restrictions on MTR advertising:
1. Content: MTR ads must not contain offensive, political, or controversial content.
2. Duration: Some formats may have minimum or maximum duration requirements.
3. Availability: High-demand locations may have limited availability.
Who can I contact for more information or to book an MTR advertising campaign?
For more information or to book an MTR advertising campaign, you can:
1. Submit a quote request after browsing our MTR ad listings.
2. Submit a request for a tailor-made plan (click here).
3. Visit our blog for more information.
4. Contact us via a contact form for general questions.
