Media Planning and Media Buying with Adintime

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Optimize your media budgets - 06/18/2024

How to Use Facebook Ad Library For Social Media Advertising Campaigns

The Facebook Ad Library is a searchable database of all ads currently running across Facebook’s platforms, including Instagram and Messenger. It was created to promote transparency in advertising...
Optimize your media budgets - 06/11/2024

How to Measure the Effectiveness of Online Advertising

The effectiveness of online advertising is determined by various factors including reach, engagement, and conversion. Each of these has its own set of numbers to measure. Click-Through Rate (CTR)...
Optimize your media budgets - 06/03/2024

What is O2O (Online-to-Offline)?

Here is a classic online-to-offline example: Mobile applications that enable customers to check product availability and purchase items for in-store pickup. This exemplifies how digital tools...
Optimize your media budgets - 05/21/2024

Green and Ethical Marketing: Advertising in Hong Kong

Green marketing refers to the promotion of environmentally friendly products and practices through various advertising channels. It's not just about the product being eco-friendly but also about...
Optimize your media budgets - 05/13/2024

MTR Mother’s Day Campaign Marks A New Age of Advertising in Hong Kong

This highly engaging and entertaining OOH campaign was an effort by MTR, JCDecaux, Bravo, and Asiaray, powered by the digital art collective Teleport. Using AI technology, the "magic mirror" would...
Optimize your media budgets - 04/30/2024

Innovation First: An Advanced Guide to Marketing Strategies in Hong Kong

With the advancement of technology, especially the application of big data and machine learning, marketing strategies are increasingly focused on accurately understanding and predicting consumer...
Optimize your media budgets - 04/23/2024

Advertising Design for Different Media: From Billboards to Digital

From the large format billboards to the interactive screens of digital devices, the world of advertising design is rich with opportunities for creativity and innovation. Here’s a comprehensive...
Optimize your media budgets - 04/16/2024

How to Advertise and Promote Your Business?

The first step in advertising in Hong Kong is knowing your playing field. Picture Hong Kong as a dynamic marketplace where every billboard, social media feed, and digital screen is a stage...