7 Best Hong Kong OOH Advertisements in 2021
Out Of Home advertising remains to be a prominent type of traditional advertising, often able to create quite an impact. OOH advertisements can capture the attention of pedestrians, placing your product in your mind. Let’s refresh our memories and see 7 of the best OOH advertising campaigns in Hong Kong in 2021.
Summary of the article: 7 of the best OOH advertising campaigns in Hong Kong in 2021
1. Samsung Galaxy Z
Even if you are uninterested in the entertainment business, you would probably still be aware of the boyband that has blown up massively in the past year. Mirror has appeared in over half of the top 10 advertisements in Hong Kong and Samsung has invited them to promote their Samsung Galaxy Flip 3 and Fold 3 5G smartphones. The large sticker advertisement featuring all 12 members of the band was found along the walls of the long escalator corridor in Hong Kong station.
The advertisement lasted for 2 weeks in October 2021 with females as their primary audience. The ad aims to introduce their new product to the public and was able to successfully create brand awareness, reflected from the large number of fans taking photos by the advertisement.
Source: U Lifestyle
Did you notice the huge surge of Disney related advertisements and exhibition by the end of 2021? Disney has launched a series of advertisements across medias to promote Disney+. The streaming platform has put on light decorations in Tsim Sha Tsui as well as a full building DOOH. It is a common activity for people to go see the Christmas lights with their family around Tsim Sha Tsui in the holidays. Their giant DOOH billboard allows them to display short and attractive animations to draw people’s attention while their classical light decorations combine tradition with their modern touch. Their light decoration would be more eye-catching than usual decorations and encourage people to use their streaming service.
The OOH campaign lasted for 2 months starting from November 2021 with families as their audience. The ad increases brand awareness, letting their audience know of their newly launched service.
3 major MTR stations with over 70 other stations were taken over by an enormous OOH advertisement by HK01, promoting their platform that contains lifestyle, health, parenting and economic content with the theme “Life is…”. It is impossible not to notice the OOH advertisements in the MTR station; As their product introduces entertainment and lifestyle content, it reminds the busy passerby, such as students, professionals, or office workers to relax and take their mind off their work. The advertising campaign lasted for 3 weeks, starting on 29th June 2021. Such a spectacular ad allows HK01 to increase their brand awareness and generate leads.
The large amount of ads allows them to reach more of their audience, putting themselves on the radar for more people so their target audience would consider using their platform if interested.
4. Black& White Milk Tea
Source: Like Magazine
Black and White is a dairy company well loved by Hong Kong people for over 80 years. They have placed advertisements for their milk tea drink on the entire bus body and interior of line 112 which travels from Cheung Sha Wan and North Point, passing by the most crowded areas in Kowloon and Hong Kong Island. The ad features local hot and rising celebrity Ian, covering every corner of the bus. Passengers would be emersed in the Black& White Milk Tea ad.
The bus advertisements were displayed for 5 weeks since August 2021. The target audience of the advertisement are passengers of the bus 112 and primarily female fans of the singer. Since Black& White is seen of a more traditional brand, their campaign can give them a fresh and modern feel, improving their sales.
5. The OOH campaign of Lalamove
Lalamove is a 24/7 on demand moving service and their OOH campaign has gone beyond advertising and incorporated arts into their normal service. The company has invited four local artists to redesign some of their moving trucks, promoting their work while bringing a fresh new sight into their service.
Eight trucks featuring different artworks would be seen in service on the street, brightening the city with the beauty of the trucks while their brand name sits on top.
The campaign lasts for 6 months since the launch on 15th November 2021. Drivers and people with a need of the service are most likely to be exposed to the campaign. The ad can allow them to increase their brand awareness, letting people know that they contribute to the city and is not a stone-cold business.
6. Love, Bonito
Love, Bonito might be a bit unfamiliar to most Hong Kong people since it is a Singaporean company. However, its down to earth OOH has set its foundation for its business in Hong Kong. The female fashion company is tailored for Asian shoppers; Some of its hallmarks such as soft pastel and floral patterns are advertised on tramcars, a traditional Hong Kong mode of transport. Their audience could join the activities along with the ad campaign, which gives them a gorgeous limited-version octopus card.
The out of home campaign lasts for 5 weeks, and the target audience are young female shoppers. The campaign can be able to increase sales and their brand awareness as they start to introduce their business to their Hong Kong market. Their audience can use the products they giveaway to purchase on their website.
7. HSBC EveryMile Credit Card advertising
HSBC group is the best advertiser in 2021 so it comes as no surprise that they could create one of the best OOH advertisements in 2021. In their EveryMile Credit Card campaign, they have utilised DOOH in Causeway Bay and lights on the outer walls of the HSBC tower, giving the illusion of a spacecraft landing. Other than that, there is also a display of an actual spacecraft at the lobby of their tower, attracting locals and tourists to discover their campaign.
The campaign lasted for 4 weeks, with middle to higher economic class persons hoping to travel as the target audience. Their advertisement brings awareness to their new product and aims to generate leads, using different promotional code to attract them.