Top 10 advertisements in Hong Kong

07/03/2026 Michelle Lau

Hong Kong's OOH landscape shifted toward immersive Digital Out-of-Home (DOOH) and transit dominations in 2026. Brands prioritized immersive environments like MTR hubs, leveraging experiential elements and massive displays to drive viral social media sharing, proving that physical visibility is a significant factor for digital engagement.

In the first quarter of 2026 (January to April), we saw a remarkable surge in innovative, high impact campaigns. Brands are moving away from simple awareness and pushing toward experiential, highly shareable moments. If you are looking for examples of excellent OOH advertising in Hong Kong, below are five exceptional campaigns from this past year that have set a new benchmark for advertising in Hong Kong.

Top 10 OOH campaigns in first quarter of 2026

Here are the top 10 campaigns that dominated Hong Kong's OOH landscape in early 2026:

NCT WISH - airport advertising: A massive HKIA digital greeting capitalizing on the K-pop frenzy.
French GourMay - bus shelter advertising: A series of shelters boxes featuring the rich illustrations of French festival in Hong Kong.
MSIG Insurance - tram advertising: The all-rounded Insurance build unshakeable brand equity by tramcar and bus.
Coca-Cola - DOOH advertising: Interactive contents with multi platforms driving immediate impressions.
Liv Golf - DOOH advertising: Cultural integration turning transit spaces into high-end art galleries with the aid of LED screens.
Vita - MTR advertising: Vita Cold Brew No Sugar Tea brings a refreshing boost of positive energy in MTR stations.
Universal Pictures & Nintendo - MTR advertising: Celebrating the release of The Super Mario Galaxy Movie into the MTR immersion zone.
Keung To Fansclub - MTR advertising: Fans show their support to artist with "Keung To Galleria" in MTR station.
Department of Health - MTR advertising: Latest campaign features special reflective material to let people check their teeth in the MTR’s walkway.
Hong Kong Tramways - tram advertising: A wellness-focused ambient campaign transforms into street-level formats.

1. NCT WISH: "Into The Wish" tour

Kicking off our list is SM Entertainment’s spectacular push for the NCT WISH "Into The Wish" Tour. To ignite the massive hype for the K-pop group's concert, we can see more campaigns from the K-pop entertainment category increasing in these years. The digital billboard at greeting hall takeover at the Hong Kong International Airport's arrival level concourse serving as a welcoming "pilgrimage" site for arriving international and local fans to check in, flooded social media platforms which generated a substantial volume of impressions for the concert at Asiaworld Arena. Compared to 2025, where concert promos relied heavily on fragmented, fan-funded panels from MTR, DOOH and bus network, the welcoming from HKIA signals a bold shift toward targeting "concert tourism" the moment fans land, proving that mega screens are the future of entertainment OOH.

2. French GourMay: "Savoie - Taste the Altitude"

French GourMay 2026 brilliantly capitalized on sequential outdoor advertising to bring the culinary spirit of France directly to the daily commutes of Hong Kongers. To promote their May festival theme: "Savoie: Taste the Altitude", the organization deployed a high frequency, sequential poster domination across a continuous row of street-level bus shelters in a high traffic commercial zone. The campaign forms an inescapable wall of branding that captures the attention of both slow moving pedestrians and passing vehicle passengers. French GourMay’s 2026 approach demonstrates how specialized cultural events can maximize a lean budget by utilizing sequential, high density street furniture wraps to command a powerful, localized messaging.

3. MSIG Insurance: "Everyday Peace of Mind"

MSIG Insurance demonstrated how to perfectly blend heritage media with modern direct response marketing in their highly targeted 2026 Domestic Helper Insurance campaign. To capture the attention of busy working families and affluent professionals, the brand executed a striking full body wrap on the iconic Hong Kong tramcars, traversing the city's premium financial and commercial districts. This campaign lies in its capitalization of slow moving dwell time. The tram’s massive canvas allowed the brand to boldly broadcast their highly competitive value proposition, highlighting with the aid of a giant, easily scannable QR code for interactions. This can effectively capture leads from pedestrians waiting at crosswalks or observing from low rise office windows. The 100% Share of Voice heritage formats on tramway is favourable for the brand to build unshakeable brand equity.

4. Coca-Cola: "Lunchtime Blind Box"

Coca-Cola completely redefined the lunchtime rush with their highly interactive DOOH campaign. To drive immediate mobile engagement and boost mealtime sales, the brand took over the iconic SOGO LED screen in Causeway Bay — arguably the busiest pedestrian intersection in Hong Kong. The creative featured a QR code with a bold call-to-action inviting pedestrians to scan and grab a "blind box" reward every Friday precisely, the strategy was brilliantly time-sensitive and action oriented that tactic turned a passive viewing experience into a synchronized, interactive event with crowds of pedestrians to scan the screen while waiting at the traffic lights. This approach illustrates the powerful future of "shoppable" OOH, where premium mega screens function not just as billboards, but as direct response retail channels driving immediate consumer action.

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5. LIV Golf: "High-Energy Action in the Heart of the City"

LIV Golf perfectly captured widespread urban attention in their highly anticipated global mega event campaign. To capture the attention of passionate golf fans and casual everyday passers-by , the brand executed a powerful DOOH takeover providing exposure across 12 strategic media sites, spanning prime locations across Kowloon and Hong Kong Island. This campaign lies in its powerful, synchronized exposure across the city's most bustling districts. The expansive network of screens, including prime locations like Central, Tsim Sha Tsui, Mongkok, and Causeway Bay and etc., allowed the brand to boldly broadcast the tournament dates of March 5 - 8, this extensive reach effectively brought world class excitement directly to pedestrians. This strategic placement can effectively capture massive volumes of high quality impressions from pedestrians navigating the city's busiest commercial crosswalks. The widespread, multi district DOOH format is highly favourable for the brand to build unshakeable event hype and establish dominating brand equity leading up to the tournament.

Source: JM Network

6. Vita: Cold Brew Tea Activates “Keep Going”

Vita Cold Brew Tea injected a much needed burst of energy into the daily commute with their vibrant "Keep Going" campaign. To effectively target busy professionals battling commuter fatigue, the iconic beverage brand executed a structural domination within the concourse of MTR East Tsim Sha Tsui Station, wrapped the floor stickers, pillar and the ticketing turnstiles while greeting passengers with “Keep Going” motivational audio messages at every tap-in and tap-out moment. Every single passenger must physically walk through the branded gates to enter or exit from the platform, creating an immersive brand corridor. Vitas strategy underscores a major shift: transforming mandatory transit touchpoints into uplifting brand experiences through culturally relevant, stylized art that deeply resonates with younger demographics.

7. Universal Pictures & Nintendo: "The Super Mario Galaxy Movie"

To build astronomical hype for the release of "The Super Mario Galaxy Movie," targeting both Mario’s fans and families during the peak spring box office window, Universal Pictures and Nintendo executed a structural domination of the pedestrian interchange tunnels featuring fans’ favorite characters within two high traffic MTR stations: Causeway Bay and Kowloon Tong Stations. This campaign is a prime example of spatial transformation, transiting the environment with an immersive portal by wrapping the walls from floor to ceiling. The large visual corridor not only captured the attention of millions of daily commuters but also quickly evolved into a viral photo destination for fans, driving massive digital word-of-mouth.

8. Keung To Fansclub: "The 0430 Birthday Domination"

By wrapping the MTR extensive pedestrian walkway from floor to ceiling in vibrant birthday creatives, the fan club transformed a standard transit corridor into a highly immersive fan experience. The sheer scale of the wall wrap made it an inescapable visual event for millions of daily commuters, while simultaneously serving as a colossal backdrop for user generated content (UGC). Thousands of fans flocked to the station specifically to take photos, creating localized foot traffic surges and instantly flooding social media platforms like Instagram and Threads. While fan funded OOH in 2025 primarily consisted of isolated 12-sheet lightboxes or standard station pillars, this 2026 campaign signals a profound maturation of "fandom marketing." It demonstrates that grassroots organizations are now executing tier-1, environmental takeovers that transform transit hubs into temporary cultural landmarks, cementing community-funded OOH as one of the most powerful and viral forces in Hong Kong's current media landscape.

9. Department of Health: "Smile At Its Best"

In a brilliant display of utility driven OOH, the Hong Kong Department of Health completely reimagined the traditional public service announcement with their "Smile At Its Best" campaign. To promote the government subsidized Primary Dental Care Campaign (PDCC) and encourage regular dental check ups among the youth and general public, the department deployed specially modified advertising panels across the MTR station.

The campaign cleverly integrated a highly reflective mirror material directly into the center of the creative. This ingenious tactical execution transformed a passive advertisement into an interactive, functional tool. Commuters naturally paused to check their reflection, and by extension, their teeth, effectively acting out the campaign's core in real time. Flanked by energetic visuals of students and clear QR codes for immediate program enrollment, the ad seamlessly converted offline curiosity into direct online action. This initiative proves that public sector marketing can be incredibly innovative. It highlights a rapidly growing trend in the Hong Kong landscape: embedding physical utility and real world interactivity into transit formats to capture the notoriously short attention span of the modern commuter.

10. Hong Kong Tramways: "Stay Alert, Safety First"

Taking public service announcements out of the station and directly into the community, Hong Kong Tramways launched their heartwarming "Stay Alert, Safety First" campaign to foster pedestrian awareness. To ensure the message resonated with local neighborhoods, the iconic transport operator didn't just rely on standard street signage; they executed a vibrant, custom full body wrap on their own tramcars, painted in an unmissable, cheerful safety yellow.

The true strategic brilliance of this campaign, however, was its pairing of a massive moving billboard with street level experiential activation. The brightly colored "Ding Ding", featuring catchy bilingual slogans like "Look Left, Look Right" and friendly mascot illustrations, acted as a mobile anchor for a dedicated street team of brand ambassadors and volunteers. By engaging directly with pedestrians at busy crossings and stops, the campaign transformed passive viewing into active community engagement. Moving away from the sterile, top down safety warnings that characterized many 2025 PSAs, this 2026 initiative highlights a powerful evolution in the local media landscape: "OOH + Activation." It proves that combining heritage transit formats with grassroots, real world human interaction is the ultimate way to build localized goodwill and ensure critical messages are truly internalized by the public.

Source: Hong Kong Tramways

Ready for your 2026 campaign?

The data from the first quarter of 2026 is clear: achieving excellent OOH advertising Hong Kong requires more than just buying a large piece of canvas. It requires a deep understanding of the city's pedestrian flow, commuter mindsets, and the seamless integration of digital capabilities with physical spaces.

Whether you are looking to create an unforgettable moment in establishing high frequency trust through the network, our team at Adintime is ready to translate your brief into a city stopping reality.

Contact our HK experts today to get a custom quote within 48 hours

Frequently Asked Questions (FAQ)

1. What makes an OOH campaign "viral" in Hong Kong?

In 2026, virality is driven by the intersection of physical scale and fan/community culture. Campaigns like the NCT WISH airport takeover succeeded because they provided a highly photogenic, exclusive location for a passionate community to gather and share content on platforms like Instagram and Xiaohongshu.

2. Are traditional static formats still effective compared to DOOH?

Absolutely. While DOOH is growing rapidly, traditional formats like Tramcar wraps (as seen with Chanel) offer 100% Share of Voice and a sense of permanence and prestige that shared digital loops cannot replicate. The most effective campaigns use a hybrid approach.

3. How is programmatic DOOH changing media buying in HK?

Programmatic DOOH allows brands to buy based on data triggers rather than fixed timelines. For instance, the Nike campaign utilized weather data to display specific creatives, ensuring maximum relevance and minimizing wasted ad spend.

4. Why is MTR advertising so heavily utilized by the finance sector?

The MTR offers an inescapable, high-dwell-time environment. By wrapping interchange tunnels, financial institutions like HSBC can convey a message of scale, stability, and trust to millions of working professionals exactly when they are in a "business" mindset during their commute.

5. How much lead time is required to launch a top-tier OOH campaign?

For standard static or digital buys, 4 to 6 weeks is typical. However, for campaigns involving experiential elements, 3D anamorphic creative, or major station dominations, you should engage an agency 3 to 4 months in advance to secure premium inventory and handle complex production logistics.

6. Can OOH drive direct sales or app downloads?

Yes, increasingly so. The McDonald's interactive bus shelter campaign is a prime example of using street-level OOH gamification and AR to provide instant value (discount codes), directly driving consumers to download and use a mobile application immediately.