- Chinese - Simplified Mandarin, Chinese - Traditional Chinese, English
- Children, Men, Women
- Out of home
The location of the advertisement is Lai Yuen Apartment, 62 Russell Street Causeway Bay. Russell Street is a place packed with retail shops. The area is located with middle-high income class, who are coming to shop around. The advertising billboard is above the famous watch shop, Daniel Wellington. Even though the space is small, the advertising effect is huge due to high human traffic flow.
This advertising space is suitable for all types of advertisement. You could find all the international brands around the district, such as Apple stores, Longines or Tissot etc. The place is also located with a lot of offices. The Working-class tends to walk around after their work and maximize the exposure of this advertising billboard.
With more than 250 000 daily pedestrian flow every day, the traffic flow of Lee Garden street also has a daily record of around 3000 to 4000.
The size of the billboard:
Width 2.8m X Height 16.5m